(September 20, 2011)

MKC Asset Management, Inc. (“MKC Asset Management”) has adopted a set of Privacy Principles applicable to the operations of its website. These Principles have been implemented in this Privacy Policy, which describes the information that may be collected through the services available on our website ( and other websites that link to our website, and how we may use the information that we might collect. Our policy also describes the choices that you can make relating to our potential collection and use of your information.

By viewing our website, using our services, and/or providing personal information, you are agreeing and consenting to our Privacy Policy’s information collection, use, sharing, and disclosure practices. If you do not agree to these practices, do not access, browse, and/or use this website. This Privacy Policy is governed by California law, excluding conflicts of law principles.

Privacy Policy Updates

From time to time we may update this Privacy Policy, and when we do so, we will post the new Privacy Policy on this page and change the above date. We, therefore, encourage you to check the date of our Privacy Policy whenever you visit our website to know if any updates or changes have occurred.

International Users

If you are located outside of the United States, please note that our website is hosted on computer servers in the United States. Any personal information collected through our website may therefore be transferred to the United States and other countries that might not provide an equivalent level of protection as the data protection laws in your home country. Your use of our website and/or your submission of any personal information therefore constitutes your consent to the transfer of your personal information outside of your home country.

What Type of Information Do We Collect?

You can browse our website and read content without registering or providing any personal information. When we collect personal information from you, however, it is because you voluntarily submit the information to us in order to participate in activities like using our website’s services and tools, or to participate in forums, chats or bulletin boards, fee-for-use purchases, subscription registrations, etc. For example, in order to take advantage of some of our special programs, you are required to provide us with some personal information applicable to credit card purchases. In addition, during your registration process, we collect such items as a user name and/or email address, and a password to identify you in our system.

Personal information means information that is personal to, and can be used to identify, an individual, and can include such items as name, address, phone number, email address, etc., as well as certain financial information such as a credit card number and associated information used for the purpose of completing a purchase or paying for a fee-for-use transaction. Business contact information (e.g. office address, telephone number) is not considered personal information in certain jurisdictions.

During your visit to our website, we may also collect certain website use information for a number of reasons, including:

  • To make your access more convenient and efficient;
  • To understand website activity and trends;
  • To monitor website performance; and
  • To improve website design and functionality.

Our collection of website use information may involve the use of cookies. A cookie is a small bit of information that is stored by your browser on your computer. We might use cookies to recognize you when you return to our website and to analyze visitor behavior. You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You can do this by adjusting your Internet browser’s settings. Because each browser is different, you may need to research your browser’s “Help” menu to learn how to modify your cookie settings. We may also use pixel tags – tiny graphic images – to help us analyze our users’ online behavior, but we do not tie that behavior to any personal information.

Please note that our website includes links to other websites – those of our service partners and advertisers. We provide these links as a courtesy to them and to you, but we have no control over their operation of their websites, which have their own privacy and information security policies and terms and conditions, and which do not necessarily follow ours. Their policies will control their collection and use of your personal information that you decide to provide to them. As a visitor to their websites, you are advised to consult their privacy notices, as we have no control over information that is submitted to, or collected by, these third parties. In addition, when you browse their websites, they may place their own cookies on your computer, which we have no control of or over and which our Privacy Policy does not cover. We, therefore, cannot be, and are not, responsible for their content or for private information that you may choose to share with them.

How Do We Use Personal Information?

MKC Asset Management may use personal information provided orally or in writing (including electronically) by users of our website to:

  • Process and manage their purchase of MKC Asset Management products and services;
  • Respond to their customer service inquiries, posted comments, or statements on any blog or other online forum maintained on our website, or to take other actions in response to their inquiries or other online activities; and
  • Communicate with our users about their purchases, requests for more information, password resets, blog or online forum postings, important security or server maintenance updates and announcements, or policy changes.

Because such service-related communications are a fundamental part of our service, users of our website cannot opt-out of these communications.

Is Personal Information Shared with Third Parties?

Your privacy is very important to us, but due to the existing regulatory and security environment, we cannot fully ensure that your private communications and other personal information that you have knowingly and voluntarily provided on our website will not be disclosed to third parties. Under certain circumstances, the government or third parties may unlawfully intercept or access transmissions or private communications. Additionally, in the unlikely event that we need to investigate or resolve possible problems or inquiries, we may have to disclose information that you have provided to us to private entities, law enforcement, or other government officials, as we, in our sole discretion, believe necessary or appropriate. We may also have to disclose specific information in response to a court order or when required by law, to enforce our corporate policies, or to protect our or others' rights, property, or safety. We do not, however, provide any personal information for marketing or commercial purposes.

Our website may provide a variety of blogs, message boards, and other similar communication forums. Any information, personal or otherwise, that you disclose when you post to one of these is consequently considered to be public information, and may be used by us for commercial and promotional purposes, as well as may be read by and shared with other participants in such a forum. Please be aware, therefore, that anything that you write in such public message posts can be read, collected, and used by any of the many other users of those areas of our website, and could result in unsolicited messages sent by them to you. Additionally, in such situations, the recipient of the personal information may be located outside of the United States or in a jurisdiction that may not provide an equivalent level of data protection to the laws of your home jurisdiction. We are not responsible for any personally identifiable information that you choose to submit or permit others to submit through such public messages and forums.

We may share information with companies that provide support services to us (such as credit card processors or web hosts), that help us market our products and services (such as email vendors), or those of our strategic partners. These companies may need such information in order to perform their functions. These companies are not authorized to use the information we share with them for any other purpose.

MKC Asset Management strives to maintain appropriate physical, technical, and administrative security with respect to its offices and information systems so as to prevent any loss, misuse, unauthorized access, disclosure, or modification of personal information. We use industry standard efforts to safeguard the confidentially of your personal information such as firewalls and Secure Socket Layers (SSL) where appropriate. The pipe through which personal information, such as credit card numbers, is sent is encrypted, using such SSL technology, to ensure that your information is safe as it is sent over the Internet. While we strive to safeguard your personal information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure. We also do everything in our power to protect user-information offline. All of our users’ information, not just the sensitive information mentioned above, is restricted to our offices. Only employees who have a specific “need to know” the information (e.g., to perform a specific task or job) have access to personal information.

Information from Children

Our website is a general audience website that is not designed nor intended to collect personal information from children of any age. We do not knowingly collect personal information from children, and do not use such information if we discover that it is has been provided. To respect the privacy of children and to comply with the Children's Online Privacy Protection Act, children should not provide any personal information on our website, and their parents should, and are responsible to, supervise their children while online.

Terms and Conditions

Please also visit our Terms of Use Agreement section that explains other terms governing the use of our website.

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